"Internet marketing is the great new equalizer– learn it, live it, and completely dominate today’s digital world.”- IMAA

The IMAA Internet marketing classroom seminars are a great way to learn about proven concepts and strategies for true online marketing success. Join us for a fun-filled, enlightening, and highly educational learning experience that's second to none.  Listed below are a description of the topics covered during the three (3) days classroom seminars, which are held in select cities throughout North America:

Day 1 | Introduction to Keywords (KW102)

  • Lesson 1 | Types of Keywords and Understanding your Industry
  • Lesson 2 | Understanding the Human Mindset of Internet Searching
  • Lesson 3 | Keyword Research | Google AdWords Keyword Tool and other Suggested Tools
  • Lesson 4 | Finding Keywords in "Meta Tags" and with Google's "Searches Related to" results
  • Lesson 5 | Finding Keywords with the IMAA "Alphabet Test"
  • Lesson 6 | Finding Keywords within your Website Analytical Software, such as Google Analytics
  • Lesson 7 | Finding Keywords with Google Webmaster Tools, Press Releases, Article Marketing, Blogs, and “Alerts”.
  • Lesson 8 | Thinking Outside the Box and Keeping up With Your Industry
  • Lesson 9 | Keyword Modifiers and Keyword Stemming
  • Lesson 10 | Misspelled Keywords and Using Keywords that Just Don's Sound Right
  • Lesson 11 | Go Long! The Advantages of Long Tail Keywords
  • Lesson 12 | The IMAA Rule on "Findability" and its relation to "Engagement" and "Conversion"
  • Lesson 13 | Additional Keyword Tools and the Keyword Triangle
  • Lesson 14 | Geo Targeted Keywords for Local and Regional Search Engine Optimization (SEO) Success
  • Lesson 15 | Final Review and Putting all the Pieces Together for Total Success

Day 2 | Web Content Essentials (WC103)

  • Lesson 1 | The Rules of Marketing have Forever Changed!
  • Lesson 2 | The Essentials of Web Copy | Part I
  • Lesson 3 | The Essentials of Web Copy | Part II
  • Lesson 4 | Personal & Business Blogs and Microblogs
  • Lesson 5 | Article Marketing
  • Lesson 6 | Press Releases
  • Lesson 7 | White Papers and Publishing Portals
  • Lesson 8 | Videos, Audio, ebooks, and Visual Files
  • Lesson 9 | Social Media Profiles and Postings and Forums
  • Lesson 10 | Newsletters and Webinars

Day 3 | The Fundamentals of Internet Marketing (IM 104)

  • Lesson 1 | Introduction to Internet Marketing
  • Lesson 2 | The Power of Google
  • Lesson 3 | Interpreting Human Internet Search Behavior and SERP
  • Lesson 4 | Organic Search Engine Results
  • Lesson 5 | Content Management Systems
  • Lesson 6 | Directories
  • Lesson 7 | Getting a website “indexed” with the major search engines
  • Lesson 8 | Securing a great domain name
  • Lesson 9 | Making Google your friend
  • Lesson 10 | Legal Issues
  • Lesson 11 | Pay per Click
  • Lesson 12 | Affiliate Marketing
  • Lesson 13 | Web Hosting Providers
  • Lesson 14 | Web Design
  • Lesson 15 | Top Site to Stay Informed On
  • Lesson 16 | Ecommerce
  • Lesson 17 | Local Search
  • Lesson 18 | Link Building
  • Lesson 19 | Going Mobile
  • Lesson 20 | eMail Marketing
  • Lesson 21 | Social Media
  • Lesson 22 | On Page and Off page SEO factors
  • Lesson 23 | Inbound marketing
  • Lesson 24 | Building the Perfect Website

Ready to become an expert in Internet marketing and learn proven concepts and strategies for taking your game to the next level – then Enroll today with the IMAA online eLearning training courses or comprehensive classroom seminars in select cities throughout North America.

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