"Internet marketing is the great new equalizer– learn it, live it, and completely dominate today’s digital world.”- IMAA

The Fundamentals of Internet Marketing (IM104) provides an incredibly detailed and comprehensive overview of all important elements for effectively designing, developing, and deploying highly successful, measurable and profitable online marketing campaigns. Many forms of “old guard” advertising – print media, classified advertisements and other dated techniques – simply don't work anymore, thus it’s time to learn all about the new digital age of online marketing. What's needed is a true understanding of Internet marketing, today's "here and now" proven concepts and strategies that yield significant returns for whatever your online endeavors may be. You'll be introduced to core concepts of what Internet marketing is really all about, how human behavior dictates an individual's mindset when conducting Internet searches, organic and natural searches vs. paid and sponsored searches, how to pick and choose domain names, the value of Content Management Systems (CMS), finding valuable backlinks, along with literally dozens of other important concepts and strategies.

The Fundamentals of Internet Marketing (IM104) is a must-have course for anyone serious about being the very best Internet marketer they can be. Successful Internet marketing is about outflanking and outranking your competition with every click-of-the mouse, which also means learning proven concepts and strategies for online marketing domination.

The Fundamentals of Internet Marketing (IM104) covers the following essential topics and strategies relating to the broader subject of successful online marketing and advertising:

  • Lesson 1 | Introduction to Internet Marketing
  • Lesson 2 | The Power of Google
  • Lesson 3 | Interpreting Human Internet Search Behavior and SERP
  • Lesson 4 | Organic Search Engine Results
  • Lesson 5 | Content Management Systems
  • Lesson 6 | Directories
  • Lesson 7 | Getting a website “indexed” with the major search engines
  • Lesson 8 | Securing a great domain name
  • Lesson 9 | Making Google your friend
  • Lesson 10 | Legal Issues in Internet Marketing

As with all of the IMAA courses, The Fundamentals of Internet Marketing (IM104) comes complete with course content reading material, quizzes, assignments and essential checklists for ensuring you not only learn Internet marketing, but also retain essential knowledge for long-term success!

Enroll today with the IMAA online eLearning training courses or comprehensive classroom seminars in select cities throughout North America.


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